From the start, there were layers of complexity to navigate, designing a brand new marketplace platform from scratch while making it feel instantly familiar and effortless for everyday Nigerian users. It was a real challenge to build a complete experience across multiple vendor categories, from restaurants to supermarkets to pharmacies, figuring out what the core ordering flow needed and what supporting features would make the biggest difference to real users.

Throughout the project, I went through multiple wireframe iterations and had extensive conversations with the Fasta team about the nuances of each flow, from vendor discovery to checkout to order tracking. On top of that, the UI was designed to feel fast and trustworthy, so users could focus on getting what they need delivered, not figuring out how the app works.